Privacy Policy

Your privacy is important to us. This Privacy Policy describes how the website marvibel.com, published and operated by ActiveView OÜ, registered in Estonia under number 16639782, with its registered address at Kotkapoja tn 2a-10, Tallinn 10615, Harju, Estonia, handles information related to users in compliance with the General Data Protection Regulation (GDPR – EU 2016/679) and, where applicable, the Brazilian General Data Protection Law (LGPD – Law No. 13,709/2018).

Advertising, traffic acquisition, and monetization services are provided by PLENUS MEDIA LLC – 35-2910477.

By accessing or using this website, the user acknowledges having been informed of the practices described in this Policy. Where applicable law requires specific consent, such consent will be requested separately.

1. Identification of the Data Controller

In accordance with applicable legislation, the Data Controller responsible for personal data processed through this website is:

Registered Name
ActiveView OÜ

Registration Number
16639782 (Estonia)

Registered Address
Kotkapoja tn 2a-10, Tallinn 10615, Harju, Estonia

Website
marvibel.com

Advertising and Monetization Service Provider
PLENUS MEDIA LLC

Identification Number
35-2910477

ActiveView OÜ acts as the Data Controller when it determines the purposes and means of processing personal data.

PLENUS MEDIA LLC provides advertising, traffic acquisition, and monetization services in accordance with the agreements established with ActiveView OÜ and applicable legal obligations.

The website marvibel.com operates as a digital content publisher. It does not directly sell products or services and does not process personal data for commercial transactions.

2. Role of the Website as a Content Publisher

The website marvibel.com publishes informational and editorial content and provides advertising spaces intended to support its operation and development.

The collection and processing of data related to ad display, measurement, and personalization may be carried out by external partners, particularly Google AdSense and Google Ad Manager, in accordance with their respective privacy and data protection policies.

Advertising, traffic acquisition, and monetization services are provided by PLENUS MEDIA LLC – 35-2910477.

The website may receive or use technical and statistical information related to content performance, traffic, and advertising campaigns.

Data processed directly by advertising partners is subject to their respective privacy policies and the responsibilities applicable to them under relevant legislation.

3. Data That May Be Collected

This website is a digital content publication. It does not require user accounts, does not host comments, and does not process orders or payments.

Data may be collected in the following ways:

  • Information voluntarily provided by the user, such as name, email address, subject, and message submitted through contact forms.
  • Browsing data automatically collected through cookies and similar technologies, such as IP address, browser type, pages visited, and time spent on the website.
  • Technical information related to the device, operating system, and browser settings.
  • Data regarding interactions with content and advertisements, where such collection is permitted.

Some data may be collected directly by technology providers, analytics services, and advertising partners integrated into the website.

4. Purposes of Data Processing

Personal data may be used to:

  • Ensure the proper functioning of the website.
  • Improve user experience and optimize content.
  • Respond to inquiries, suggestions, and feedback submitted through contact forms.
  • Measure website audience and traffic.
  • Enable the display and measurement of advertisements.
  • Evaluate the performance of content and advertising campaigns.
  • Prevent fraud and ensure website security.
  • Comply with legal or regulatory obligations.

Data processing is carried out proportionately and limited to the relevant purposes, respecting the principles of transparency, necessity, and data minimization.

5. Legal Basis for Data Processing (GDPR and LGPD)

Personal data processing is carried out in accordance with the legal bases established by applicable legislation.

a) User Consent
(GDPR – Art. 6(1)(a) | LGPD – Art. 7, I, where applicable)

Where necessary, particularly for the use of non-essential cookies and personalized advertising, processing is based on freely given, informed, specific, and unambiguous consent.

Consent may be withdrawn at any time without affecting the lawfulness of processing carried out before its withdrawal.

b) Legitimate Interest
(GDPR – Art. 6(1)(f) | LGPD – Art. 7, IX, where applicable)

This legal basis may be used in a limited and proportionate manner to:

  • Ensure website security and proper operation.
  • Perform certain performance measurements and statistical analyses.
  • Prevent fraud and malicious activities.
  • Maintain system stability.
  • Improve content and browsing experience.

This legal basis is used only when users’ fundamental rights and freedoms do not override the relevant legitimate interests.

Legitimate interest does not replace consent where consent is legally required.

c) Compliance with Legal Obligations
(GDPR – Art. 6(1)(c) | LGPD – Art. 7, II, where applicable)

Certain data may be processed or retained when necessary to comply with applicable legal or regulatory obligations.

6. Data Retention and Storage

Personal data that may be collected is stored only for the period necessary to fulfill the purposes for which it was obtained, in accordance with applicable legal bases.

Where processing is based on user consent, data will be retained for as long as necessary for the relevant purpose and while a valid legal basis for processing exists.

Data processed to comply with legal or regulatory obligations, or for the establishment, exercise, or defense of legal rights, may be retained for the periods required by applicable legislation.

Once the retention period has ended, data will be deleted, anonymized, or protected through appropriate measures, in accordance with legal obligations and technical capabilities.

Certain data may be processed or stored by providers located in different countries.

Where international transfers of personal data occur, the safeguards and mechanisms required by applicable legislation, including the GDPR where relevant, will be implemented.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to improve navigation, analyze traffic, and enable the display of advertisements.

Since this website does not offer user accounts, login areas, shopping carts, or comments, cookies set directly by the website are primarily limited to:

  • Essential Cookies: Necessary for basic navigation and secure website operation.
  • Preference Cookies: Used to remember certain preferences related to how the website operates.
  • Contact Form Cookies: When users submit information through the contact form, cookies may be set to facilitate the process or remember certain details for future communications.

Other cookies may be set by the third-party services described in the following section.

Users may manage or disable cookies through their browser settings, understanding that doing so may affect certain website functionalities.

Where required by applicable legislation, non-essential cookies will be subject to the user’s prior consent.

8. Third-Party Cookies and Advertising

In certain cases, we use cookies and technologies provided by trusted third parties.

Third-party services that may be used on this website include:

  • Google Tag Manager: Used to manage the loading of measurement and advertising tags.
  • Google Analytics: Helps us understand how the website is used and how the user experience can be improved. These cookies may collect information about time spent on the website and pages visited.
  • Google AdSense / Google Ad Manager: Used to display and manage advertising. Google and its partners may use cookies to serve advertisements, measure performance, and limit display frequency.
  • Meta Pixel (Facebook): May be used to measure audiences and evaluate the performance of advertising campaigns on Facebook and Instagram. The corresponding processing is subject to Meta’s privacy policies.
  • Behavioral Advertising Cookies: May help display advertisements related to users’ interests when a valid legal basis exists.
  • Embedded Videos: Some articles may include YouTube videos. Loading or playing these videos may allow YouTube to use its own cookies, in accordance with Google’s Privacy Policy.
  • Analytics Cookies: Used to measure website usage and improve content and functionality.

Google and its partners may collect, use, and process data in accordance with their official policies.

For more information about how Google uses data from websites and applications that use its services:

policies.google.com/technologies/partner-sites

Advertising, traffic acquisition, and monetization services for the website are provided by PLENUS MEDIA LLC – 35-2910477, in collaboration with ActiveView OÜ and the relevant technology partners.

9. Advertising Control and User Preferences

Third-party providers, including Google, may use cookies to display advertisements based on users’ previous visits to this website or other websites, where permitted by applicable legislation and user preferences.

The use of advertising cookies allows Google and its partners to display and measure advertisements in accordance with their policies and the corresponding privacy settings.

Users may review and control advertising personalization through the following resources:

  • Google Ads Settings — My Ad Center: myadcenter.google.com
  • How Google Uses Information from Sites or Apps That Use Its Services: policies.google.com/technologies/partner-sites
  • Digital Advertising Alliance — WebChoices: optout.aboutads.info
  • YourAdChoices: youradchoices.com

For advertising provided by Meta, users may manage their preferences through the advertising settings of their Facebook or Instagram accounts.

Disabling personalized advertising does not necessarily mean that advertisements will no longer be displayed.

10. Rights of Data Subjects

In accordance with Articles 15 to 22 of the GDPR and, where applicable, Article 18 of the LGPD, users may exercise certain rights regarding their personal data.

These rights include:

  • Confirmation of the existence of personal data processing.
  • Access to personal data.
  • Correction of incomplete, inaccurate, or outdated data.
  • Anonymization, blocking, or deletion of unnecessary or excessive data, where applicable.
  • Data portability, where applicable.
  • Information about data sharing with third parties.
  • Withdrawal of consent where processing is based on consent.
  • Objection to certain processing activities based on legitimate interest.
  • Request for restriction of processing, where applicable.
  • The right to lodge a complaint with the competent data protection authority.

These rights may be exercised in accordance with the requirements and limitations established by applicable legislation.

11. Exercising Data Subject Rights

Requests related to personal data, including access, correction, deletion, portability, or withdrawal of consent, may be directed to ActiveView OÜ, as the Data Controller responsible for the website.

Users may use the contact channels available at:

marvibel.com

Requests will be reviewed and answered within the timeframes established by applicable legislation.

Where a request concerns data processing carried out by an advertising partner, the user may also be directed to the relevant provider.

12. Links to External Websites

This website may contain links to external pages that are not operated or managed by us.

ActiveView OÜ and PLENUS MEDIA LLC do not necessarily control the content, data processing practices, or privacy policies of such external websites.

We recommend that users review the relevant privacy policies before providing personal information to third parties.

13. Data Security

Appropriate technical and administrative measures are adopted to protect information against unauthorized access, loss, alteration, or improper disclosure.

These measures are implemented taking into account the nature of the data processed, the associated risks, and the technologies used.

However, no electronic storage or transmission system can guarantee absolute security.

Data protection is carried out in accordance with reasonably available measures and applicable legal obligations.

14. Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in legislation, services used, advertising technologies, or website operating practices.

Any changes will be published on this page and, where necessary, accompanied by a new update date.

Where applicable legislation requires renewed consent, such consent will be requested from the relevant users.

We recommend reviewing this Privacy Policy periodically to stay informed about possible changes.

Last updated: October 2026.